Food, Health & Consumer Products of Canada (FHCP) recognizes and supports Canadian consumers' interest in purchasing locally made products. However, we caution against simplistic “Buy Canadian” campaigns that may unintentionally mislead consumers and disrupt Canada’s integrated supply chains.

Many websites and social media influencers promote “Buy Canadian” lists, recommending some brands over others based on their perceived domestic production. While well-intentioned, these lists often oversimplify complex supply chains and overlook the reality that many internationally owned brands manufacture in Canada, employing thousands of workers and supporting local economies. Conversely, some brands marketed as “Canadian” source a significant portion of their materials or production from abroad.

The Importance of Transparent and Accurate Consumer Information
FHCP supports efforts to provide consumers with accurate, fact-based information about where products are made and how they contribute to Canada’s economy. However, product recommendation websites should:

• Ensure accuracy: Clearly define what qualifies as "Canadian-made" using objective criteria (e.g., regulatory definitions like “Product of Canada” vs. “Made in Canada”).
• Recognize supply chain realities: Many essential goods—including food, personal care items, and household products—depend on integrated North American supply chains, making rigid "Buy Canadian" recommendations impractical.
• Avoid misleading claims: Websites should not unfairly penalize companies that invest in Canada simply because they are internationally owned.

A More Effective Approach: Supporting Local Jobs and Investment
Rather than relying on oversimplified "Buy Canadian" lists, FHCP encourages consumers and policymakers to take a more strategic approach:

• Recognizing Canada’s manufacturing contributions: Many multinational companies invest in local production, providing jobs and contributing to Canada’s economy.
• Focusing on industry-wide competitiveness: Policies that support domestic manufacturing, sustainable supply chains, and open trade will create more opportunities for Canadian workers and businesses.
• Encouraging responsible consumer education: Websites recommending products should offer transparent criteria, helping consumers make informed choices without reinforcing misleading narratives.